Built by a veteran-led team that's walked it.
Marine pilots, engineers from Meta and NASA JPL, designers, operators. Prize is the tool we wished existed on our way out.
Empowering veterans with the self-awareness and agency to thrive.
Prize exists to restore clarity, confidence, and momentum during one of the most tumultuous periods of a veteran's life.
A world where all enjoy the freedom to grow.
Personal, professional, and emotional growth shouldn't be limited by confusing systems, fragmented information, or misaligned incentives.
Built by those who've been there.
Technologists and operators, including veterans who've navigated this transition themselves.
Dan "PJ" Kohli
CEO · Co-founderFormer USMC F/A-18 pilot and senior software engineer with 7+ years at Meta. PJ lived this transition firsthand and built Prize to give veterans the structure, clarity, and support he wished he had.
LinkedIn (opens in a new tab) →
Jeffrey Washko
COO · Co-founderCreative operator with a deep background in design and product execution: Lead Product Designer at TherapyNotes, former CX Lead at Humana. Turns vision into systems that actually scale.
LinkedIn (opens in a new tab) →
Ryan Loper
CFO · Co-founderAeronautical and astronautical engineer with experience at NASA's Jet Propulsion Laboratory and Atlas Holdings. Former U.S. Marine aircraft mechanic. Analytical rigor, numbers you can trust.
LinkedIn (opens in a new tab) →
Nicholas Kwong
CTOFull-stack engineer with 9+ years at Northrop Grumman and a Master's in CS from USC. Builds systems that are secure, scalable, and built to last.
LinkedIn (opens in a new tab) →
Michael Barone
Product Advisor
Cal Toerner
Growth AdvisorMichael (founder/CEO of MTMPRO, NN/g UX certified) and Cal (Program Manager at Anduril, Air Warfare Strategist in the Air National Guard) keep the product honest and the mission growing.
The map disappeared for PJ, too.
One morning you're flying an F/A-18 with a squadron that would carry you out on their backs. The next, you're a civilian with a resume nobody reads and a question nobody around you can answer: who am I now?
PJ landed on his feet, with seven years at Meta. But getting there showed him how much luck was involved. Some 45,000 organizations exist to help veterans, but finding the ones that fit your needs is harder than it should be.
So the team built the map. That's Prize.
Not aspirational statements. Operating rules.
Honesty
We do the right thing, even when it's challenging. We don't exaggerate outcomes, inflate claims, or hide incentives.
Love
We lead with empathy for veterans, partners, and each other. Compassion informs design, communication, and decisions.
Growth
We strive to be better every day and help others do the same. Progress matters more than perfection.
Collaboration
The veteran ecosystem works best when organizations cooperate rather than compete. Prize is a connector, not a gatekeeper.
Excellence
We build systems we're proud of. Quality is enforced, not implied.
The two laws
Veterans never pay. Veteran data is never sold or shared without explicit, revocable consent. Everything else is negotiable; these aren't.
A company built to scale, and to give back.
Revenue comes from the organizations' workbench. Never from veterans, never from their data.
The goal: a company strong enough to give $3M a year back to the veteran community.
- Encryption at rest and in transit (AES-256)
- Professional penetration testing with active remediation
- Security expertise embedded in the team, from Meta- and defense-scale systems
- SOC 2 preparation underway, certification when institutional partners require it
Walk with us.
Whether you're a veteran, an organization, or someone who wants to help, there's a place in this.